Automatically create leadership-ready product updates using Make.com + AI

Introduction

One of the most recurring responsibilities of product managers is keeping executives, stakeholders, and leadership teams informed about product progress. Unfortunately, preparing executive updates is often a manual and time-consuming process that involves gathering information from multiple tools, summarizing progress, highlighting risks, and translating technical work into business language.

The challenge becomes even greater in fast-moving organizations where priorities change frequently and stakeholders expect regular visibility into product performance. PMs can spend hours each week compiling reports instead of focusing on product strategy and execution.

In this tutorial, you’ll build an Executive Product Brief Generator using Make.com and AI. The system automatically collects data from your product ecosystem, analyzes key developments, generates leadership-ready summaries, and distributes them to stakeholders.

By the end, you'll have a system that automatically answers executive questions like:

• What progress was made this week?
• What initiatives are on track?
• What risks require attention?
• What metrics changed?
• What decisions need leadership input?

What You’ll Build

This system will:

• Collect data from multiple product tools
• Generate executive-friendly summaries
• Highlight key wins and risks
• Track important KPIs automatically
• Create weekly or monthly product reports