Introduction

Release and launch communication is one of the most fragile parts of product delivery. A feature ships, a pull request gets merged, or a Jira ticket is marked “Done”—but the right people don’t hear about it in time. Product and project managers often end up manually announcing releases across Slack, email, and meetings.

This guide shows you how to automate release and launch communications using Make.com together with GitHub or Jira, and Slack or Email. Once set up, every release triggers clear, consistent, and timely updates automatically… without PMs acting as messengers.

What This Automation Solves

This workflow ensures that:

• Releases are announced the moment they happen
• Messages are consistent and structured
• Stakeholders receive updates automatically
• Release history is logged and searchable
• PMs no longer chase people with updates

Tools You’ll Need

To build this workflow, you’ll need:

• Make.com as the automation platform
• Jira or GitHub as the release trigger
• Slack and/or Email for communication
• (Optional) Notion or Google Docs to log releases

Step 1: Define Your Release Trigger