Introduction

Stakeholder and user feedback is one of the most important inputs for product decisions—but it’s often messy, scattered, and hard to act on. Feedback arrives through forms, emails, Slack messages, and meetings, then gets lost in documents or buried in backlogs. PMs end up manually sorting and tagging insights instead of using them.

In this guide, you’ll learn how to use Make.com to automate stakeholder feedback collection, tagging, and routing. The result is a clean, structured system that turns raw feedback into actionable insights—without manual work.

What This Workflow Does

This automation allows you to:

• Collect feedback from multiple sources
• Centralize all feedback in one place
• Automatically tag feedback by theme or type
• Route insights to the right backlog or team
• Maintain a searchable feedback history

Tools You’ll Need

To build this system, you’ll need:

• Make.com as the automation platform
• Forms tool (Typeform, Tally, or Google Forms)
• Notion or Airtable as the feedback database
• (Optional) Slack, Jira, or ClickUp for routing and notifications

Step 1: Define the Feedback You Want to Collect